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About Alida Schuyler - Al-ih-duh Sky-luhr

Alida Schuyler MS, PCC, is a leading expert, trainer, speaker and consultant for Recovery Life Coaching worldwide. She is co-founder of Recovery Coaches International and Director of Crossroads Recovery Coaching Inc. Her company provides consulting and coaching services to select treatment centers on the cutting edge who wish to be known for protecting their patients' investment in treatment. Alida Schuyler provides private coaching to select individuals.

My coaching reflects my vast life experience. I am in long-term addiction recovery and am a life-long learner. I studied art and psychology at Berea College, and have a Master's in Library Science from the the University of Kentucky. I also studied pre-med and had three semesters of medical school. I took courses in addiction at a Seattle community college. I studied clinical hypnotherapy the Wellness Institute and in 2004 I became certified  as an advanced clinical hypnotherapist.

Under the tutelage of Rev. Jacque Metheany from Kalamazoo, Michigan, I studied energy and consciousness for five years. My training in life coaching came from the Academy of Coach Training (now InviteChange). I am certified by International Coaching Federation as a Professional Certified Coach.  All of this education and training informs my practice and provides reliable depth to my services.

My Style

I combine insight, intuition, and an ear for nuance with humor, joy, and deep respect for the human experience. I have the courage to strongly meet my clients in either their joy or pain. Many find my approachable manner soothing and at the same time remark that I ask a lot of them. My strong faith in my clients and my deeply grounded strength comes from my personal experience with addiction, my education and training, and an inspired spiritual outlook.

Philosophy of Care

  • I believe in providing appropriate coaching for each client, referring him or her to others when a problem is beyond my level of skill or scope of practice.
  • I believe that accurate assessment includes the willingness to see the dark as well as the light and to call things by their right name without judgment.
  • I believe in practicing what I preach and so am personally committed to life-long learning and maintaining habits of good health.

Professional Ethics

As a professional coach, I have made certain commitments:

  • I agree to uphold the professional ethics of Recovery Coaching and to empower, inform, and offer choice to my clients.
  • I agree to maintain strict standards of client confidentiality.
  • I agree to cultivate and maintain appropriate sexual boundaries.
  • I will promptly refer clients to others when I cannot help them.
  • Further I agree to listen to my conscience and my intuition, to speak the truth compassionately, to listen deeply, to honor differences of culture, race, spirituality and religion, sexual preference, and life style choices.
  • I agree to make all efforts to reconcile and resolve all conflicts no matter how small, and to work towards self-transformation while working with others.

Professional Bio

  • Began private coaching in 1997
  • Founded Crossroads Coaching in 1999
  • Founded “Great Life in Recovery” in 2003
  • Co-founded Recovery Coaching International (RCI) in 2005
  • Recognized speaker on Recovery Coaching
  • Published author on Recovery Coaching (currently working on a book on the subject)
  • Wrote (with some help from others) the Core Competencies, and Code of Conduct for RCI 2011
  • One of only four RCI assessors grandfathered as "Master Recovery Life CoachesR" (MRLC ) 2013

Interview with Corey Quinn, Founder of

Corey: Hi! My name is Corey Quinn and I am the founder of We are a website that matches coaches with clients based on fit. I am here with Alida Schuyler. She is a professional recovery coach. She is the co-founder of the Recovery Coaches International. She is also the director of Crossroads Recovery Coaching. Welcome Alida.

Recovery Coach Alida: Welcome. Thank you for having me.

Corey: It’s great to have you here. So, can you share with us why you started Crossroads?

Recovery Coach Alida: I started Crossroads [in 1998] because once I became a coach, I would find myself in 12-step meetings and just notice that people would be having problems that they didn’t solve very quickly, and week after week, I hear the same thing and I think, “Golly, if they just had a coach, you know, we would have solved that by now.” And so, I just got convinced that there is a really good match between addiction recovery and coaching. So, I started Crossroads. I began, you know, as a personal coach and then eventually began training people to be professional recovery coaches.

Corey: Could you share a little about what Crossroads does?

Recovery Coach Alida: Well, Crossroads primarily trains people who want to be professional Recovery Coaches. There is a grass roots movement, but that’s almost all volunteer or very low pay and it’s really not very similar. But I train people who want to make their living and have a profession of being life coaches to people who are either, you know, starting to address addiction recovery, maybe they are already in recovery and they want to have a higher quality of life.

Corey: Great.

Recovery Coach Alida: Yeah.

Corey: And so, when should someone consider working with you as a recovery coach?
Recovery Coach Alida: Well, I really strongly believe that problems are easier to resolve when they are addressed early. You know, if you had diabetes, or God knows what, it is better if you deal with it sooner rather than later. So, I think that is true with drinking problems, drug problems, or you know, if there is someone in you family that you are concerned about. So, you know, I just think it is a good idea to get, you know, when you think there is a problem, it is a good time to get started.

Corey: Yeah. And who is an ideal client for you?

Recovery Coach Alida: An ideal client for me is someone who wants to explore their options and find what really works for them, because you know, there is a lot of kind of “one size fits all.” Almost everybody gets into treatment and then in an abstinence-based 12-step treatment, and that works for many people, but there are other people who it just doesn’t work for. So, I can help them sort out. You know, I’m very fond of 12 steps but I also work with controlling drinking and harm reduction and moderation. Wherever they are willing to start, I will support them to do that successfully. If it doesn’t work, we will figure out what does.

Corey: In your experience as a coach, how important is a match between a coach and a client?

Recovery Coach Alida: I don’t work with people that I don’t feel committed to supporting. You know, that is saying that I like them and I believe that I can help them. There are people that I like, but I refer to someone else because they have more expertise. I don’t work with anorexia for instance. So, it is important that the coach have the competency to be able – even though coaching is a partnership model– the coach does need to have some expertise in the topic that they are coaching on. And so, for me an ideal client is somebody who really wants to sort it out and is willing to tell me what they most prefer and care about – because it has to work for them. I mean, it can’t be me telling them what to do.

Corey: That’s right. They have to want it. They have to want to go through the process and do the work.

Recovery Coach Alida: Well, yeah they need to want. I don’t know what they need to want except maybe to stop hurting or stop suffering. That’s a good place to start. They may not be clear about what exactly they want, but we will help them figure that out over time.

Corey: Could you share with us a success story?

Recovery Coach Alida: I’d like to share two success stories because I do work with families and with the people who use drugs and alcohol. So, I wanted to start with one from the family side. I had a client who was the only person in her family who did not suffer from some form of addiction. Both her parents were heavy drinkers, sisters had drug problems and eating disorders, brothers had alcoholism, and you know, chaos. And I worked with her, you know, in part to just kind of sort some of that out, help her business do well, and over time, it was really clear that the place where you know, her suffering occurred, was in around money. She made a good living, but she spent a lot. She used credit cards. She had immense amounts of debt and it was a problem in her marriage. It was a problem for her business. So, we worked really hard on, you know, helping her feel like she had enough and feel safe and happy, but get a handle on how much she got to spend and to start saving and dealing with her debt. And then last year, she was able to buy a house in California, which is not an easy thing.

Corey: That’s right.

Recovery Coach Alida: And she called me up and said this wouldn’t have happened if I had not worked with her on all of those issues.

Corey: Wonderful.

Recovery Coach Alida: On the side of people who struggle with drinking and drugging, I would say one of my success stories is another young woman, that when I started with her, she had gone through treatment. She had relapsed, and I worked with her for about a year while she was drinking and smoking pot, which a lot of people would not do, but I did. Eventually she stopped drinking and drugging, became a member of a 12-step program and has about three years right now.

Corey: That’s wonderful.

Recovery Coach Alida: Yeah. And I could keep going on and on about her. Yeah. Yeah. So those were two [examples].

My Coach Match